Evian Baby Inside Optical Illusion T Shirt

Evian is rolling out a print advertising campaign designed to flow on naturally from the world famous “Rollerbabies” campaign. Eight portraits by fashion photographer Nathaniel Goldberg show adults wearing t-shirts with the screen printed image of a baby’s body, giving the impression of what they looked like as babies. Each carries a bottle of Evian. The “Live Young” strapline, strengthens the message of the Rollerbabies film by symbolising the effect of evian on the bodies of adults of all ages.

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